They are defined as "audio and video advertising content that appear in direct response to a predefined or defined criteria leading to one or more calls for action". Displaymercials can appear on display monitors in physical locations such as store fronts, public venues, restrooms, elevators, etc. all leading to one or more calls for action. The difference between a commercial and a Displaymercial is that a commercial is intended for branding purposes and brand retention and does not call or provide a call for action, whereas a Displaymercial, on the other hand, is requested by a defined or predefined criteria and leads to a call for action. A Displaymercial can be audio or video and is represented in text, image, audio or video or any combination of the same.
Displaymercials is the advertising division of World Wide Broadcast Network, Inc., a developer of broadcasting technology systems for the Internet. We continue to lead the charge in interactive ways to do online audio and video advertising, connecting advertisers with consumers every day.
Pay For Performance, also called pay-per-action, is a service model for Displaymercial advertising that's simple to grasp: You pay to rank your Displaymercials well. You select keywords or key phrases relevant to your business goals, and the highest bidder ranks the best. Because you only pay after a visitor views or hears the content or performs a call to action, no money is wasted on up-front costs, hence the term "Pay For Performance".
Pay Per impression, also know as Cost per Impression often abbreviated to CPI or CPM (Cost per mille) are terms used in online advertising and marketing related to web traffic. They refer to the cost of internet marketing campaigns where advertisers pay for every time their ad is displayed in the form of audio or video in display monitors on physical locations.
Unlike standard Pay Per Click, text-based ad systems, Displaymercials use a proprietary technology that enables you to communicate the benefits of your company, product, or service with the high "WOW" impact of audio and video and enhance your message with one or more calls for action.